Brand profile

HAY

Danish design brand offering contemporary furniture and accessories with a functional, accessible modern aesthetic.

Furniture Brand Index87/ 100Excellent
Quick takeAccessible Scandinavian contemporary designProfile updated September 2026

HAY combines Scandinavian design principles with a broad, contemporary assortment for residential and contract settings.

What stands out

Strong visual consistency, accessible contemporary design and a wide range of categories.

What to consider

Materials and construction vary by product, making item-level evaluation important.

Index score breakdown

How the score is built

Design18/20
Materials13/15
Craftsmanship13/15
Value15/15
Delivery9/10
Customer experience8/10
Designer credentials4/5
Warranty4/5
Responsible practices3/5

The Furniture Brand Index score is an editorial assessment, not a laboratory rating. It applies the same weighted framework across brands and is revised when meaningful product, service or policy information changes.

Editorial note: Rankings and comparisons follow our published methodology. Where a covered brand has a material relationship with the publisher, that relationship is disclosed on the relevant coverage.