Designer profile

Jasper Morrison

British industrial designer associated with understated, useful and “super normal” design.

Jasper Morrison is a British designer who established his London office in 1986.

Selected collaborations

His studio documents furniture and product work for companies including Vitra, Flos, Emeco, Magis, Maruni, Muji and Alessi.

Why he matters

Morrison’s work offers an important counterpoint to novelty-driven design: familiar, useful objects whose quality often becomes clearer through long-term use.